The Power of Instinct: The New Rules in Business and Life

In The Power of Instinct, Leslie Zane challenges traditional marketing strategies. She reveals that decisions are driven by the unconscious mind, not conscious thought. Zane introduces a new framework called “Instinct Marketing,” focusing on creating positive associations in the brain. By expanding a brand’s presence in the unconscious mind, businesses can influence consumer choices more effectively. The book offers practical techniques for marketers to connect with consumers on an instinctive level, using insights from behavioral science.